Assurant House, 6-12 Victoria Street
Tel: +44 (0) 1753 465555
dnata Singapore Pte Ltd
Catering Services Division
50 Airport Boulevard
Singapore Changi Airport
Alpha Inflight US LLC
1776 Hangar Road
Orlando-Sanford International Airport
United States of America
Market research and product development
Our experience allows us to guide our customers through the initial decision of how to structure and introduce an inflight retail programme. This requires brand understanding, commercial insight and experience. Initially positioning inflight retail as a value-add to customers requires smart communication as well as a seamless customer experience and brand appropriate product. We have global relationships with product manufacturers and distributors, giving us the ability to secure the products consumers know and love at the most competitive rates. In respect of bespoke product, our En Route business is a global specialist in inflight retail product - developing, designing, producing and distributing world-class treats. En Route’s bespoke products often complement ‘branded’ product, allowing airlines to differentiate elements of their offer while providing the brands consumers know. In addition to product, En Route offers other creative solutions to facilitate onboard engagement, including the award-winning Crew Nosh app.
Digital and I.T.
Effective digital and I.T. solutions are critical in taking customers from consideration to commitment. Partnering with leading global hardware and software partners, we provide solutions through point-of-sale to onboard Wi-Fi, sales analytics and reporting tools. We understand every customer has different platforms, requirements and internal capabilities. With that in mind, we can offer full-service digital solutions or integrate elements of our offer with yours.
Supply, storage and distribution
As a full-service air services provider, we understand supply and logistics better than any caterer. Combined, our catering, cargo and ground handling network spans more than 130 global airport locations, backed by distribution expertise and relationships that can move product anywhere you need it, when you need it. You can trust us to manage all supplier negotiations, relations and distribution.
The journey to purchase is continually evolving, as are the channels through which we reach consumers. Our communication and marketing team partners with airlines to drive innovative marketing ideas that work. Whether print, digital or other media, we have the background and expertise to deliver.
Engaging your crew to sell
Driving sales onboard requires an engaged crew who believe in the products they’re offering. Through incentive schemes, engagement plans and channels, and sales-specific internal communication, we can turn your crew into sales stars. Alongside crew training, engagement and incentive provision, we provide solutions which make their lives easier – including our dedicated Crew Nosh meal ordering app.