dnata and Banyan Tree Group grow partnership as Thailand emerges as top destination for GCC travellers in 2022

Dubai, UAE, 4 July 2022: dnata Representation Services, part of the dnata Travel Group, is growing its partnership with the Banyan Tree Group across Thailand as the country emerges as one of the most popular international travel destinations from the GCC countries this year.

dnata Representation Services has acted as exclusive sales representative in the Middle East for the Banyan Tree Group’s Maldivian properties since 2016. dnata will now provide support for a range of its popular hotels and resorts across Thailand, offering regional travellers exclusive holiday packages and dedicated local support.

Its representation will cover ever-popular Banyan Tree Bangkok in the capital, and multiple properties across the country’s largest island, Phuket. This includes Banyan Tree Phuket, which recently launched a new wellbeing resort – Banyan Tree Veya Phuket – as part of its cluster; Angsana Laguna Phuket, opening this year a highly-anticipated new restaurant, ATOLL, set amidst a lagoon; alongside the Homm Bliss South Beach Patong and Cassia Phuket.

dnata Travel, based across the GCC, recently announced that Thailand is the most popular holiday destination for UAE travellers for summer 2022, while the brand records a surge in popularity for travel to the country across its wider regional operations including in KSA.

Sébastien Doussin, DVP – Global Ground Services & Destination Management at dnata Travel Group, commented: “As one of the Middle East’s longest-standing travel providers, we remain at the forefront of latest traveller trends across the region. Our enhanced partnership with the Banyan Tree Group, owner of some of the world’s most renowned luxury resorts, enables us to support our travellers with excellent hotel packages in some of the most sought-after travel destinations from this part of the world including Thailand and the Maldives.”

dnata’s enhanced coverage of Banyan Tree Group properties in Bangkok and Phuket, two areas of Thailand proving most popular with GCC travellers for summer 2022, comes in addition to its exclusive representation of its three signature hotels in the Maldives, including Banyan Tree Vabbinfaru, Angsana Velavaru and Angsana Ihuru.

The Maldives islands, which opened to tourists in July 2020, have remained ever-popular with travellers across the Middle East pre-pandemic and ongoing, offering easy access to paradise islands at a short flight time.

Benjawan Meksakul, Regional Director of Sales & Marketing – Thailand & Laos of Banyan Tree Group, added: “We are pleased to appoint dnata Representation Services, a well-known industry company as our Global Sales Agent – Middle East. Having created successes for different hotel brands in the luxury and premium space, dnata’s expertise and rich experience will see them implementing innovative sales and marketing strategies for our Thailand hotels post-COVID and create greater awareness for the global multi-brand ecosystem of Banyan Tree Group in the Middle East market.”  

For more information on the dnata Travel Group and dnata Representation Services’ extensive range of commercial services for hotels and airlines in the Middle East and beyond, visit: www.dnata.com/travel. To discover more on the Banyan Tree Group and its range of luxury properties across Thailand, the Maldives, and beyond, see: www.banyantree.com.


About dnata Travel Group 
The dnata Travel Group represents the travel division of dnata, one of the world’s largest air and travel services providers. Part of The Emirates Group, the group’s history is rooted in Dubai and the growth of its pioneering travel industry, evolving to consist of more than 30 leading international travel brands with coverage across the world. The dnata Travel Group is proud to serve its global customers as a leading, award-winning travel services provider with long-standing travel expertise, a wide range of products and services, and high standards of service and safety across all of its operations. Its global businesses cover all aspects of the travel industry from local travel agencies, to global travel consolidators, corporate travel, sports travel, destination management and attractions, airline representation services, and more.

About Banyan Tree Group
Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya. 

Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With 8,200 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning. 

Banyan Tree Group has received 2,920 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with 45 new hotels and resorts under design and construction in the pipeline, in addition to 55 operating hotels in 15 countries as of 31 December 2021. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good. 

Banyan Tree Group entered a strategic long-term partnership with Accor in 2016 to develop and manage Banyan Tree branded hotels around the world along with the access to Accor’s global reservations and sales network, as well as the loyalty programme ALL – Accor Live Limitless. It also formed a joint venture with China Vanke Co. Ltd. in 2017 – focusing on active ageing and wellness hospitality projects.